Who We Are

Our Story

Born from lived experience and a deep commitment to the visually impaired community, In Plain Sight exists to ensure no one navigates vision loss alone.

Our Mission

To empower individuals and families in the visually impaired community through direct services, meaningful connection, and advocacy — so that every person can live with dignity, independence, and belonging.

Our Vision

A world where vision loss is never a barrier to a full, connected, and thriving life.

What guides us

Our Core Values

Dignity

We honor the inherent worth of every person we serve, meeting them where they are without judgment.

Inclusion

We build spaces where people of every age, background, and ability feel seen, welcomed, and valued.

Empowerment

We believe in the strength of our community. Our role is to provide tools, not dependency.

Community

Connection is at the heart of everything we do — because no one should face vision loss in isolation.

Our Founder

Leadership

Shawn Rodgers

Founder & Executive Director

"When you can't see the path ahead, you need people who will walk beside you. That's what we're here for."

In Plain Sight was born from a personal journey. After witnessing firsthand how isolating and overwhelming vision loss can be — for individuals and their families — our founder recognized a critical gap in community support. Too many people were navigating blindness and low vision without adequate resources, connection, or hope.

What started as a small support network grew into a full-service nonprofit dedicated to the visually impaired community across Milwaukee and beyond. Today, In Plain Sight offers programs in housing stability, workforce development, mental health, and social connection — all designed with and for the people we serve.

Board of Directors